SCG Retail just signed a lease for Sweetgreen to open in Soho, on Kenmare Street. Not far from The Evelyn, Shimmie Horn’s hotel in the Manhattan NoMad area, SCG Retail broker David Firestein pointed out that the neighborhood is “perfect for Sweetgreen’s farm-to-table approach to convenient food. Kenmare is a great location because it’s strategically positioned to tap into the tourist flow, the daytime office crowd, and the residents who are hungry night or day.”
Fast food has traditionally been extremely unhealthy fare. Now though, Sweetgreen has given fast food a different rep. When the company was launched back in 2007 it was through the three founders’ “locally sourced and organic ingredient” approach. The company is committed to “community and sustainability.”
In addition, the company offers local NYC schools educational programs in schools on the importance of eating healthy, wellness, etc. SCG Retail decided on the Kenmare Street location because of the food rejuvenation occurring in the area, with places like: Taim, Rubirosa, Parm, la Esquina, Osteria Morini.