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Primo’s Tribeca Graces Frederick Hotel

Shimmie Horn’s Frederick Hotel recently got a new long-term guest of sorts.  Primo’s Tribeca was described by an article in Vogue as bringing “downtown vibes to an area that hasn’t been known for its late-night hospitality since the Odeon defined the city’s after-hours scene in the 1980s.”

According to Aisa Shelley, Managing Partner of the restaurant explained that “what really pushed [him] over the edge for thinking it was a good idea [to open] was a group of new business owners that were popping up in the area.”  One of these is Frenchette which opened last year at Tribeca’s 241 West Broadway between White and Walker streets.